Hijacking a Visual Experience
Audiobook Trailer Time
The Brief: Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks.
Insight
Research shows that audiobooks are more emotionally engaging than watching TV or films, even if we don’t realize it
“What better way to create an audio experience than to hijack a visual one”
Idea
What if Spotify takes over AMC movie theaters and uses the preview time to engage audience in a cliffhanger audiobook experience
Execution
During the preview set, theater rooms are to go completely dark in order to immerse the viewer in an audio experience where an engaging snippet from a book plays providing all of the drama without the visual.
Listeners are prompted to Shazam the audio, use a QR code on screen, or Spotify code, to lead them to the said audiobook and the accompanying vast audiobook available library on Spotify.