NIKE X WNBA
The Brief: Come up with an experiential idea for Nike that encourages young girls to get into basketball.
Insight
The largest & most popular basketball video game in the world allows you to create your own player and enjoy playing out a professional career virtually, but not with a character that is a woman.
Idea
Introduce the representation of women playing basketball by diversifying the prominent basketball video game, NBA 2K, making the experience inclusive.
See Yourself in The Game
Execution
NBA 2K Motion capture day, where real animations are recorded from players to be added in the game, becomes a public event open to young women and girls for them to see themselves represented in the game.
This years animations are captured in Nike stores globally and include gathering real jump shot motions, dribble styles, and other mannerisms common amongst participants, along with hair, makeup, nail styles & other accessories that are not represented.
There is an an added HER Career option within the game to play out a story of the first WNBA Player to transition into the NBA in which WNBA players share the amenities NBA players are accustomed to such as private team planes instead of flights in coach.
