“The Brief: Come up with an innovative idea/product that helps dogs get adopted. ”
Insight
Many people that wish to own a dog are limited by the lack of space or time to care for them.
Idea
Idea is to bridge the gap for people who want dogs but have minimal time/space to do so by providing a social club and community for dog owners where their pets are safe, cared for, and still their own. Space is no longer a limitation at the Dawg House.
Pedigree X Soho House
Pedigree X Soho House
Present
“Members Only Club for Pets”
Execution
The Dawg House is an exclusive club where you can adopt a dog and visit the space to hang out with them, all while ensuring that they will be taken care of. The club is open to the public for a hefty price but is free for owners of adopted dogs.
The partnership with Rover allows the person to receive visits from their new friend and Dawg House provides boarding for your dog while you are at work, on vacation, or simply exhausted.
Flexible working conditions (Work with your dog from the house), affordable housing (for your dog), and more public green space (outdoor facility attached to the rooftop) are all benefits of the House for both dogs and their owners.
